Creating a new company, changing the image, or wanting to promote an already existing enterprise one has to carefully plan the course of action. This is a long process requiring work of a team of qualified people. Depending on the needs it can consist of a project of a logotype, colour arrangement, setting a target group of customers, market analysis, preparation of advertisements and rearranging the company offices and preparing the branch offices and cars. Parallel to this, employee training takes place, describing to them the dress code and how they should behave at work, so that their style would be linked with the current company image.